Using YouTube to try and get their message across! The phenomenon that is YouTube has captured not only the voyeur in all of us, but also those of us who have a difficult or complex message to sell, and see the short video format that YouTube has made famous as a means of doing this. The Australian Museum (AM) has been examining how the evolution in digital content creation and multi-platform distribution can create new audiences and innovative content for cultural institutions. As a result we have had the opportunity to explore the use of short videos as a means of communicating our work. Two reasons for our involvement with short video are: potential for developing website help videos to communicate more effectively than the usual text heavy help pages, and the ability of such videos to communicate complex ideas in an easily understood format. As a result of this work the AM has been working with Biodiversity Information Standards (TDWG) to develop digital stories for the TDWG Access Protocol for Information Retrieval (TAPIR) and Life Science Identifier (LSID) standards. We will present these videos along with some observations on the process of creating them.